Should we consider the Dior Fall 2023 collection presentation in India a new age, soft-sell-with-a-big-bang marketing endeavour?

The showcase at the iconic Gateway of India, the elevated guest list, the presence of diaspora celebrities and stars from Hindi cinema, and the wide real-time coverage, could suggest that the event had been strategically planned keeping fluctuating global trends — and rising aspirations in the country — in mind…

The post Should we consider the Dior Fall 2023 collection presentation in India a new age, soft-sell-with-a-big-bang marketing endeavour? first appeared on Verve Magazine.

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