Beingcivilian

Through an exclusive fashion shoot, Verve delves into the various elements that make up Ekaya Banaras’ boundary-pushing campaigns and the distinct imagery that forms their core. A conversation with its CEO Palak Shah and her frequent collaborator Nikhil Dudani of Feat. Artists sheds light on the creative processes and inner workings of the brand that has, for over 10 years now, been consistently creating mood boards that present age-old Banarasi textiles in a new light The post New-Age Banarasi: Ekaya Continues to Challenge The Status Quo Through Its Collaborations first appeared on Verve Magazine . from Verve Magazine https://ift.tt/WdqR8cZ

Not only did Dior’s recent Fall 2023 show at South Mumbai’s Gateway of India capture popular imagination globally but it also put India front and centre of the spectacle. On display was the brand’s intent to play up the Indianness, as its creative director of women’s lines, Maria Grazia Chiuri, sank her teeth into all that the city and country have to offer. VERVE’S FOUNDER-EDITOR, ANURADHA MAHINDRA, looks beyond the fashionable vignettes to give her insights on how the major French brand crafted a seamless narrative around culture and inclusivity to deepen ties and cement brand presence in a burgeoning luxury market The post Maria, the Mumbaikar? first appeared on Verve Magazine . from Verve Magazine https://ift.tt/qnduzbM

The showcase at the iconic Gateway of India, the elevated guest list, the presence of diaspora celebrities and stars from Hindi cinema, and the wide real-time coverage, could suggest that the event had been strategically planned keeping fluctuating global trends — and rising aspirations in the country — in mind… The post Should we consider the Dior Fall 2023 collection presentation in India a new age, soft-sell-with-a-big-bang marketing endeavour? first appeared on Verve Magazine . from Verve Magazine https://ift.tt/28UrxM5

A visit to the Chanakya Ateliers in Mumbai — the custodians of craft and Indian textile techniques, with a strong connect to the House of Dior — makes apparent an enduring will to preserve the plural craft of embroidery while imbibing it with modern savoir faire The post The Chanakya School of Craft and the House of Dior Continue To Bring The Artistry Behind Indian Embroideries Centre Stage first appeared on Verve Magazine . from Verve Magazine https://ift.tt/uaqCX7f